Huel below the line rebrand
(perfomance marketing)
(perfomance marketing)
As part of Huel's rebrand, I was tasked with exploring how our ads will look with the new creative guidelines, I took inspiration from our Swiss design style and implemented a grid system approach to our ads to help the other designers with consistency and balance.
Click to see the in-depth project breakdown in Figma
Click to see the in-depth project breakdown in Figma
Fuel to your fire
As part of launching in the US, we created the Fuel to your fire campaign. This was an OOH campaign playing across a section of TV ads in the US and an adapted version for the UK. I was involved with the creative direction of the campaign which was then executed by the ARC agency.
6s and 20s cut down for YouTube, edit by me.
Limit seekers campaign
The limit seeker is an ongoing campaign by Huel, where a pot of 100k is shared between 5 winners to help them complete their craziest sporting challenge. They will get help with the planning of their chosen idea, Huel to back them all the way through the challenge and I will be help lead the creative for the project. Also, capturing content for socials by following some of our winners on their journey (Ongoing campaign).
limit seeker teaser video
Posters for the limit seekers
Motion graphics provided for our retail team.
They went live between Holland and Barrett, Tescos and BP petrol stations.
They went live between Holland and Barrett, Tescos and BP petrol stations.
Performance marketing assets (Paid social)
On one of our content days, I was asked to create some content for our YouTube PM ads. I was obsessed with this snorricam effect and let it take main centre stage for the concept of the video. I came up with the creative, directed it on the shoot day and edited it in post production.
